The BCG matrix has the fragrance and watches product categories as Star. ![]() BCG Matrix – Chanel Marketing StrategyĬhanel’s product portfolio includes fragrances, watches, skincare, and makeup accessories. Promotion by sponsoring fashion shows:Ĭhanel promotes its brand through sponsorship of fashion shows such as Paris Fashion Week and other events. Strong brand portfolio and large SKUs :Ĭhanel is a large stock-keeping unit and has many sub-brands within a particular product category, whether it’s fragrance, watches, or accessories. Its innovative designs and timeless modernity have allowed it to continue its legacy. Competitive Advantage – Marketing Strategy of ChanelĬhanel has been around for over 100 years and is a pioneer in the fashion industry. “Reinventing fashion by transcending conventions, creating an uncomplicated luxury ” Chanel Tagline “ To be the Ultimate House of Luxury, defining style and creating desire, now and forever.“ Chanel Vision Statement Additionally, it uses a value-based positioning strategy. It has succeeded in positioning its emotional quotient as more luxury product businesses do.
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